Project Details

Total Uniform Solutions is a company headquartered in Australia that provides affordable quality uniforms, headgears, and promotional items. They cater to uniform associated needs of the business that has 15 to 1000 staff. Apart from Australia, the company has showrooms in New Zealand and Papua New Guinea also. They wanted us to target the prospective buyers from all the three countries and hence, it became a kind of global SEO project for us.

Objectives

Here, the main challenge was to define an SEO campaign that could target all three countries, i.e. Australia, New Zealand, and Papua New Guinea. For that, firstly, we needed to understand the difference between the consumer behavior of all the concerned countries and then to create a compelling campaign.

What We Did

• SEO
• Facebook Marketing
• YouTube Marketing

In order to gain quick results, we combined social media marketing with SEO. We chose only 2 social networks, Facebook and YouTube, for marketing and blended them with on-page and off-page SEO elements and practices.

Results

The campaign we defined started to show their impact within just 4 months and after 8 months of the campaigns, our clients expressed their satisfaction with our services. They also told us that they were willing to sign a new contract with us for a longer term.