Project Details

eVacuumStore.com is an online store that sells vacuum cleaners from all popular brands. The store is headquartered in Massachusetts, USA. eVacuumStore.com approached SaiviSEO.com for effective brand positioning and higher lead generation. Previously, they were working with some other digital marketing agency but they wanted better results from their campaigns and that's why they partnered with us.

Objectives

Firstly, there was a requirement of enhancing brand awareness among the target audience and secondly, a high conversion rate had to be gained. All aimed towards attracting relevant traffic that could provide us with a good conversion.

What We Did

• SEO
• Facebook Marketing
• Twitter Marketing
• LinkedIn Marketing
• YouTube Marketing

As the client expressed their interest in both branding and lead generation, we had to utilize both optimization techniques as well as marketing methods. Hence, we came up with a strategy that was a blend of SEO and social media marketing. We went ahead with social platforms like Facebook, Twitter, LinkedIn, and YouTube.

Results

As expected, social media marketing proved to be very helpful in the achievement of higher lead generation. On the other hand, various search engine optimization techniques led us to stronger brand recognition. And thus, we were able to reach the goals defined by our client.